NIVEA has completed the ninth weekly draw of its ₦3 billion national consumer promotion, sustaining strong participation levels and widespread consumer wins across Nigeria as the campaign enters its final stretch. The ongoing promotion continues to generate momentum nationwide, rewarding everyday purchases with instant airtime, shopping vouchers, and million-naira cash prizes.
The ninth draw, conducted on Thursday, March 5, produced new million-naira winners, including Ruth Stephen from Enugu and Ayomide Oriola from Ibadan, each of whom received ₦1 million. Both winners described the prize as unexpected and transformative, reinforcing the campaign’s credibility and broad geographic reach across Nigeria’s regions.
Brandspur Brand News reports that the promotion has now created more than 550,000 winners nationwide, reflecting one of the largest consumer reward programmes currently running in the Nigerian market. To date, 90 participants have won ₦1 million each, over 450,000 consumers have received ₦50,000 shopping vouchers, and approximately 550,000 Nigerians have benefited from ₦1,000 instant airtime rewards.
NIVEA has confirmed that the promotion remains active, with several high-value prizes still available in the coming weeks. Consumers who purchase any 400ml NIVEA Body Lotion variant and dial the code found on the pack automatically receive instant airtime and are entered into the weekly draws, maintaining steady engagement until the end of the 12-week campaign.
According to Fiyin Toyo, Marketing Director for Central, East and West Africa at Beiersdorf, the sustained success of the promotion reflects growing consumer trust driven by transparency and consistent weekly payouts. She noted that real winners emerging across different communities have strengthened confidence in the campaign as it approaches its grand finale.
At the conclusion of the promotion, participants stand a chance to win ₦5 million, ₦3 million, ₦2 million, three brand new SUVs and ten all-expense-paid trips to Spain to watch Real Madrid CF live at the Santiago Bernabéu Stadium, an incentive tied to NIVEA’s global partnership with the football club.
The company confirmed that the ₦3 billion consumer promotion is fully approved and regulated by Nigeria’s relevant authorities, including lottery and consumer protection agencies, ensuring a transparent and credible process for all participants.
As the campaign moves beyond its ninth draw, NIVEA has encouraged Nigerians to continue participating, stressing that every purchase still carries guaranteed instant value and multiple chances to win before the promotion concludes. The initiative further reinforces the brand’s positioning in the skincare market while delivering direct, measurable value to consumers nationwide.
