Nigeria’s trusted sleep solutions brand, Mouka, has once again proven its marketing and media prowess, clinching two prestigious awards at the Pitcher Awards 2025 — a Silver in Use of Integrated Media and a Bronze in Excellence in Media Execution.
The wins were announced on May 17, 2025, further positioning Mouka as a standout Nigerian brand in creative excellence. These awards underscore Mouka’s ability to craft compelling, consumer-centric campaigns while effectively leveraging diverse media platforms to reach its audience.
Organised annually, the Pitcher Awards is one of Africa’s most respected platforms for recognising outstanding creativity across the continent. Winners are selected by independent juries and earn international visibility through showcases such as the Cannes Lions Festival taking place from June 16–20, 2025.
The Silver award recognized the brand’s mastery in blending digital, outdoor, radio, and print media to drive a cohesive narrative across its “Good Sleep Better Life” campaign. Meanwhile, the Bronze award celebrated Mouka’s strategic media deployment, executed in partnership with OMD Media Reach, which ensured visibility and impact across key customer touchpoints.
Commenting on the recognition, Tolu Olanipekun, Head of Marketing of Mouka, said: “We are deeply honoured to receive these prestigious awards, which reflect our dedication to crafting campaigns that are both creatively inspiring and strategically sound. These wins are a testament to the synergy between our internal marketing team and our external agency partners, particularly OMD Media Reach, who have played an integral role in bringing our brand vision to life.”
By participating in the Pitcher Awards, brands like Mouka not only gain international exposure but also help shape the story of Africa’s creative excellence on a global stage. This year’s recognition reinforces Mouka’s reputation as a leader in the sleep and wellness industry, consistently innovating and keeping consumer well-being at the core of its brand purpose.
“As a proudly Nigerian brand, this recognition at a pan-African level motivates us to keep raising the bar,” added Olanipekun. “We see creativity not only as a tool for communication, but as a powerful driver of change and connection – especially in a category as personal and essential as sleep.”
Mouka is a trusted Nigerian brand with over 60 years of expertise in crafting high-quality mattresses, pillows, and sleep essentials. The brand remains committed to advancing sleep wellness through continuous innovation, consumer-focused research, and engaging, purpose-driven communication.
