MultiChoice Nigeria has announced the reduction of its decoder price to ₦10,000 from ₦20,000. The 50% slash is part of the PayTV operator’s effort to regain customers amid the recent decline in subscribers.
The South African-based company announced that it will offer customers a free upgrade to the new DStv package tier as soon as they have paid their current subscriptions in full from June 16 to July 31, 2025. This initiative is structured to keep active customers in a market occupied by Netflix and YouTube.
According to the DStv and GOtv provider, the initiative was also their response to the current economic impact on Nigerians, with a significant decrease in their purchasing power.
“By repositioning itself as a platform for daily value, DStv aims to encourage content discovery across a wider array of genres, including movies, drama, kids’ programming, and news,” the company stated.
Recall that in its latest financial results for the year ended March 31, 2025, MultiChoice Group reported a decline of 1.2 million in active subscribers to 14.5 million.
Multichoice said the “We’ve Got You” offer, designed for current and returning subscribers, is intended to reward loyal customers and attract new ones by making premium content more accessible. The company mentioned the upgrade to the new tier is automatic for all active and returning subscribers who renew their subscriptions during the period stated.
“This means more channels, more shows, and more reasons to tune in every day,” the company stated.
While reacting to the development, MultiChoice Nigeria’s CEO, John Ugbe, said the move is the Pay TV operator’s initiative to encourage customers and ensure they get the value of their subscription.
“We want to ensure our customers feel appreciated and have access to the best entertainment every day. The ‘We Got You’ campaign is about making premium content more accessible and showing that DStv offers something for everyone, not just football fans,” he said.
