SquirrelPR, a leading African PR technology firm, has launched GoBorderless.Africa, an innovative, no-subscription, on-demand marketplace designed to revolutionize how brand, communication, and marketing teams distribute sponsored content across Africa.
This platform empowers users to directly connect with verified news outlets across multiple key markets—including Nigeria, Ghana, Kenya, South Africa, Egypt, and Côte d’Ivoire—through a user-friendly, self-service interface. Whether announcing a product launch, announcing a partnership, running perception campaigns, or executing regional SEO strategies, users can browse a curated catalog of top-tier publishers, review their pricing and publishing terms, and submit stories for review seamlessly.
“For too long, African communication professionals have navigated fragmented and informal channels to secure media placements,”** said James Ezechukwu, Co-founder of SquirrelPR. “GoBorderless.Africa brings structure, transparency, and speed to media buying—modernizing how storytelling is done across the continent.”
Featured publications include TechCabal, Pulse Ghana, Nairametrics, The Africa Report, BusinessDay, and Business Insider Africa. Each listing provides essential details such as cost, turnaround time, and category, enabling targeted, cross-border campaigns with clarity and efficiency.
Africa’s media environment remains highly fragmented, with thousands of independent newsrooms operating across diverse languages and regions, often lacking standardized pricing and editorial standards. This fragmentation makes scaling media visibility costly and complex, often requiring expensive PR agencies, freelance agents, or risking delays and inconsistent delivery. Cross-border payments further complicate execution, hampering timely campaign deployment.
GoBorderless.Africa addresses these challenges by consolidating discovery, pricing, publishing, and payment processes into a single trusted platform—empowering agencies, government communicators, and in-house marketers to execute campaigns confidently. The platform also offers media outlets a new revenue stream by monetizing sponsored editorial space without sacrificing credibility.
“We’re enabling brands to tell bigger stories, in bigger places,”** Ezechukwu added. “And we’re strengthening the bridge between African media and brands that want to support them.”
With GoBorderless.Africa, African media outlets also gain a new revenue stream by monetizing sponsored editorial space without compromising their editorial credibility.
