Crown Flour Mill (CFM) Limited, a leading wheat milling and pasta producer under Olam Agri Nigeria, has officially appointed renowned culinary expert and global food influencer Ify Mogekwu as the brand ambassador for its flagship product, Supreme Semolina.
The partnership was unveiled during a prestigious event on Wednesday, July 16, 2025, at CFM’s Tin Can facility in Apapa, Lagos. Ify Mogekwu, founder of Ify’s Kitchen, captivates over 7 million food enthusiasts worldwide with her vibrant Nigerian and African recipes. She is a two-time Gage Award winner for Food Vlogger of the Year (2023 & 2024) and a recognized YouTube Black Voices Creator, celebrated for her engaging storytelling and culinary creativity.
The event featured a symbolic cultural moment: the ceremonial crowning of Ify Mogekwu as the official ambassador of Supreme Semolina. The crowning was performed by notable figures including HRM Eze (Dr.) Vitus U. Kasa, Okwadike Assa II of Assa Kingdom, Imo State; Chief Bolaji Anifowose, Peace Broker of the Master Bakers Association of Lagos; and Alhaji Yahaya Fufore, Dangaladima and Council Member of Fufore Emirate. This act underscored the product’s cultural significance and broad national appeal, emphasizing Supreme Semolina’s role in uniting Nigerians through quality, trust, and tradition.
This announcement follows the successful relaunch of Supreme Semolina in late 2024, which introduced improved texture, longer shelf life, and enhanced cooking quality—reflecting Olam Agri’s dedication to delivering nutritious, affordable, and high-quality food for Nigerian families.
Siddharth Suri, Vice President and Business Head at CFM, expressed enthusiasm: “At Olam Agri, we see food as more than sustenance; it’s about culture, connection, and wellbeing. Ify’s dedication to quality and authenticity aligns perfectly with our mission. This partnership helps us enrich everyday meals and deepen our impact across Nigerian homes.”
Nitin Mehta, Managing Director and Business Head at CFM, highlighted the strategic importance: “This isn’t just an endorsement; it’s a purposeful alliance. Ify’s influence brings both relatability and authority. Supreme Semolina stands for innovation, fortified with essential nutrients, delivering exceptional taste and texture. Together, we’re promoting good food, good health, and a stronger food system in Nigeria.”
Expressing her pride, Ify Mogekwu said, “It’s truly an honor to be named brand ambassador for Supreme Semolina. The product embodies quality, consistency, and nourishment—values I cherish. I look forward to sharing its benefits with more families across Nigeria and beyond.”
Bola Adeniji, General Manager and Head of Marketing at Olam Agri Nigeria, reflected on the brand’s legacy: “Since 2004, Supreme Semolina has been a staple in Nigerian households. Our 2024 relaunch focused on fortification, innovation, and improving the consumer experience. With Ify’s partnership and the cultural recognition at this event, we’re elevating the brand to reach more people and support our vision for a food-secure Nigeria.”
