HAVAS Africa announced the launch of HAVAS Red Nigeria, marking a significant step in expanding the global merged media agency’s presence across West Africa and further strengthening its footprint on the continent. This development follows HAVAS Red’s earlier expansion into South Africa in October 2023, Côte d’Ivoire in April 2024, and Kenya in July 2025.
HAVAS Red is the global PR, social, and influencer agency micronetwork of HAVAS, renowned for its integrated media model that combines earned media, social, experiential, and content strategies. This approach helps brands and businesses connect authentically with their audiences. Launched in 2019, HAVAS Red now operates in 23 markets, including Australia, China, Côte d’Ivoire, France, Germany, Greece, Italy, Kenya, the Middle East (UAE, Saudi Arabia, Oman), the Philippines, South Africa, Spain, the UK, Ukraine, the US, and Vietnam.
“Expanding into Nigeria is a pivotal step in our ongoing growth across Africa,” said James Wright, Global CEO of HAVAS Red and Global Chairman of the HAVAS PR Network. “With a strong local team led by Dare Oyegbola, HAVAS Red Nigeria is well-positioned to bring our integrated media model to life for clients in one of the continent’s most dynamic and creative economies.”
Dare Oyegbola, a HAVAS leader for six years with over a decade of experience spanning advertising, experiential, production, and communications, brings a reputation for building lasting client relationships and delivering work that combines cultural relevance with business results.
“We’re proud to build on our legacy in Nigeria and elevate it with HAVAS Red,” said Dare Oyegbola, Managing Director of HAVAS Red Nigeria. “Our clients seek partners capable of earning attention and trust across every platform. With the strength of the global network behind us, we are ready to deliver — through bold ideas, deep insights, and meaningful storytelling.”
Provit Chemmani, CEO of HAVAS Africa, added, “With the addition of HAVAS Red Nigeria, we’re expanding not only our footprint but also our ability to provide integrated, community-focused communications across Africa. This expansion allows us to deliver greater value to clients while remaining attuned to the cultural nuances of each market.”
HAVAS Red was named the Global Midsize Agency of the Year and EMEA Midsize Agency of the Year by PRovoke Media in 2024. It has also received awards for standout campaigns for clients such as Tourism Tasmania, Perrigo (Opill), adidas, Coke Studio, Chivas Rigal, Domino’s, Novartis, Merck KGaA, and the UK’s National Health Service Blood & Transplant, among others.
In 2024, HAVAS Red launched Industry by HAVAS Red, an end-to-end strategic communications service designed to help B2B clients forge meaningful connections across their value chains. Other offerings include Peaks, an award-winning multichannel executive branding platform; Red Impact, which consolidates ESG and sustainability expertise; Health by HAVAS Red, a specialized service focused on health and wellness; and Red Connect, a B2B content marketing practice.
