In celebration of International Youth Day, Smirnoff Ice, a flagship brand from Guinness Nigeria, launched its vibrant “Chilltopia” tour. This high-energy, three-city festival transformed Lagos, Abuja, and Port Harcourt into hotspots of music, creativity, and youthful expression. Under the daring theme “Dare to Chill,” the tour aimed to unite Nigeria’s youth through unforgettable experiences of fun, flavor, and community, all under the hashtag #TogetherWeChill.
Starting at Surulere’s Eagle Club in Lagos, each city became a lively playground filled with interactive spaces dedicated to self-expression. Guests savored Smirnoff Ice’s signature flavors—Double Black with Guarana, Pineapple, and the classic Ice Original—while engaging in games like giant Jenga, pool, and creative art boards. The atmosphere was electrified by performances from top DJs and live acts, creating a dynamic fusion of sound and energy.
Oluwanponmile Alabi, Category Lead for Ready to Serve, shared the significance of the event: “International Youth Day celebrates the creativity, unity, and energy of young people. With Chilltopia, we wanted to craft a space where they could fully own their vibe, connect, and make lasting memories. Each city brought its unique flavor, but the spirit of #TogetherWeChill was universal—that’s the true magic.”
Lagos kicked off the tour with immersive zones showcasing Smirnoff’s signature variants, alongside larger-than-life games and electrifying DJ sets from Chella, Mia, and Etee. High-energy live performances by Twix Da Jims and Shoday kept the crowd moving all night.
Abuja elevated the experience with a dazzling “experience tunnel,” buzzing game zones, and a pulsating dance floor. DJs Steve, Spunky, Piizii, and SlimZace delivered relentless beats, culminating in an explosive performance by Sound Boi BME that sealed Abuja’s reputation as a hub of unfiltered celebration.
Port Harcourt wrapped up the tour with face painting, tattoos, dance battles, and showcases of local talent. DJs Ralph, Softsnow, and Faithful kept the city’s energy high, while crowd favorites Mr Barango, Hypeman Shooter, and Hypeman Kush heightened the excitement. The event closed with performances from local acts like Succido, Motombo, Ice Hood, and AI Ayee, leaving a lasting impression of Port Harcourt’s vibrant youth culture.
By staging Chilltopia across Nigeria’s major cities, Smirnoff Ice reaffirmed its position as a leading force in the youth lifestyle scene—creating culturally resonant experiences that inspire creativity, foster community, and celebrate individuality.
