Fittobeme Ltd, a Nigerian startup, is carving out a niche in the country’s expanding fitness industry by targeting plus-size women, a group often overlooked in conventional wellness programmes.
Fittobeme Ltd was founded in 2019 by Ifeoma Anadu. Fittobeme combines inclusive activewear, practical coaching, and a supportive community to help women aged 25–50 feel confident, comfortable, and motivated throughout their fitness journey.
Ms. Anadu said in a statement, “Fitness has no size limit. Our mission is to empower plus-size women to embrace wellness through style, comfort, and guidance tailored to their needs.”
The startup offers curvy-friendly workout wear designed for both functionality and fashion, alongside coaching programmes that address the specific challenges faced by plus-size women. By providing a safe and empowering space, Fittobeme encourages consistent participation and long-term lifestyle changes.
Ms. Anadu added, “Too often, plus-size women are ignored or discouraged in fitness spaces, Fittobeme is proving that wellness should be inclusive, empowering every woman to step confidently into her health journey.”
By combining fashion, community, and coaching, Fittobeme is positioning itself as a pioneering brand in Nigeria’s fitness sector, highlighting the potential for startups to innovate in underserved markets while promoting health and confidence.
