Olamide Blessing-Kayode, a seasoned strategic communicator and entrepreneur, has lauded Nigeria’s vibrant marketing communications sector, highlighting its wealth of opportunities and innovative talent that continually influence brands and bolster the economy.
In an interview about her recent appointment as a fellow of the Advertising Regulatory Council of Nigeria (ARCON), Blessing-Kayode, Founder and CEO of Vert Idee, a full-service marketing communications firm based in Ikeja GRA, Lagos, expressed gratitude for the recognition. She described the honor as an affirmation of her contributions to industry growth, while also emphasizing her resolve to do even more.
“With the ARCON fellowship, it’s obvious that the little we have contributed over the years were noticed and impactful. However, I see the elevation as a challenge that we must not rest on our oars. We must continue to drive processes that will impact brands and attract consumers to our clients,” she stated.
Blessing-Kayode credited her mentors, team, and clients for their unwavering support, acknowledging that their trust and collaboration have been instrumental in her success.
“As the African proverb says, a tree does not make a forest, I have a community who shares my dream for excellence and clients who believe in my expertise. The combination of these two groups has made the journey smooth and impactful. I dedicate the fellowship to them,” she added.
With over 30 years of extensive experience across creative, media, out-of-home, branding, and experiential marketing, Blessing-Kayode has established herself as a visionary leader. Her ability to merge creativity with strategic insight has resulted in impactful advertising campaigns, guiding both renowned brands and nurturing emerging talents—raising industry standards and shaping its future.
Her work spans various sectors including FMCGs, finance, hospitality, pharmaceuticals, and more, showcasing her versatility, innovation, and results-oriented approach.
A passionate advocate for social impact, Olamide is dedicated to mentoring future industry leaders through Vert Idée Limited, her agency. She actively provides training, youth service placements, and thought leadership aimed at fostering excellence and ethical practices within the profession.
Beyond her professional pursuits, she champions initiatives that connect skills development with societal growth. Her leadership reflects resilience, vision, and a steadfast commitment to building sustainable institutions.
