Jumia Nigeria has officially launched its eagerly anticipated December Holiday Sale, offering a wide range of festive discounts and savings for shoppers nationwide from December 2 to December 28.
This year’s campaign features more than just seasonal discounts — it introduces a special sub-series titled “Celebrate Naija / Naija is Game,” running from December 15 to January 18. This initiative highlights uniquely Nigerian themes and experiences, adding cultural relevance and local flavor to the holiday festivities.
The December Holiday Sale combines value, quality, and discovery, showcasing the popular 12 Days of Christmas promotions, exclusive Brand Days, and significant Anchor Deals across various product categories.
Commenting on the campaign, Temidayo Ojo, CEO of Jumia Nigeria, stated, “The December Holiday Sale is our way of helping Nigerians celebrate the season without compromise. Today’s shoppers are value-driven, they want quality, convenience, and affordability. This campaign brings all three together with festive deals that address real household needs and aspirations.”
He further mentioned that the momentum from Black Friday continues on the platform, providing customers with extended savings opportunities throughout the holiday season.
Lere Awokoya, Chief Marketing Officer of Jumia Nigeria, explained that the campaign’s creative direction centers on everyday moments that matter to customers.
“This year’s campaign is built around the joy of giving and daily value. ‘Celebrate Naija’ brings that spirit to life through culturally relevant themes and surprises that resonate across regions and lifestyles. We’re excited for Nigerians to discover everything we’ve curated—from gifts and essentials to dream purchases,” Awokoya said.
Shoppers can find deals across key categories, including electronics, home and kitchen, fashion, beauty and personal care, and everyday essentials, all supported by Jumia’s extensive nationwide logistics network for seamless online shopping.
Beyond major urban centers, Jumia’s fulfillment and pick-up infrastructure ensure that customers in secondary cities and peri-urban areas enjoy the same festive prices without additional travel costs, turning convenience into real value.
With thousands of deals launching throughout the season, customers can anticipate faster deliveries, diverse pick-up options, and transparent pricing to make holiday shopping easier and more affordable across Nigeria.
