5Alive, the popular juice brand, has expanded its product portfolio with the introduction of two new flavours, Mango and Cocopine, in a move aimed at deepening engagement with what it describes as “Nigeria’s most expressive generation.”
The launch, announced in a company statement, underscores 5Alive’s commitment to evolving with consumer preferences while delivering refreshing experiences.
The additions are part of Coca-Cola’s strategy to enhance innovation and maintain relevance in Nigeria’s competitive beverage market. Yusuf Murtala, Senior Director of Frontline Marketing, Nigeria, at Coca-Cola, said, “The expansion of 5Alive’s brand portfolio with new flavours, mango and cocopine, demonstrates our commitment to constant innovation and consumer relevance. We’re broadening our offerings to meet evolving tastes while reinforcing 5Alive’s position as a vibrant, trusted brand that inspires authentic expression and brings refreshment to every moment.”
The new flavours are aligned with 5Alive’s rallying call, “Loud It,” which encourages bold self-expression and individuality. Temitayo Ogunleye, Manager of Frontline Marketing, Nigeria at Coca-Cola, added, “These are more than just exciting new flavours; they are an extension of our consumers’ lives and moods. We are inspired by our consumers’ energy, and with the introduction of these new products, we aim to provide taste experiences that are just as dynamic, bold, and expressive as theirs.”
Availability of the new variants has been targeted strategically: Mango will be rolled out in Lagos, while Cocopine will be offered to consumers in Port Harcourt.
The brand’s expansion signals a continued focus on youth-driven marketing and product innovation, positioning 5Alive as a key player in Nigeria’s juice market and a brand that resonates with dynamic lifestyles and vibrant consumer culture.
