inDrive, a global mobility and urban services platform, has announced the launch of inDrive Ads, a new international advertising platform designed to support sustainable growth, maintain affordability for users, and keep commissions low for drivers.
Currently live in the top 20 countries and accessible to the majority of their monthly active user base, inDrive Ads aims to strengthen the platform by creating new revenue streams while ensuring its take rate remains among the lowest in the industry. The initiative also seeks to promote long-term sustainability for riders, drivers, and local communities.
According to Timothy Oladimeji, inDrive’s Country Representative, part of the plan is to expand the platform to the entire country portfolio within this year. Oladimeji stated that a share of its ad space will be dedicated to impact programs, giving in-house community initiatives a chance to reach new audiences at little or no cost.
He noted that there is already promising traction on the platform, with advertiser demand growing 2x month over month and early pilots showing strong repeat interest from advertisers, including leading names in e-commerce, fashion, retail, banking, and finance. He added that the platform has partnered with fintech leaders across key markets — from Monet in Colombia, which issued over 1,200 cash loans through inDrive Ads, to Skyro in the Philippines, which has 200+ loans, and a leading Mexican bank that distributed 400+ new credit cards via our ecosystem.
“Ads appear across various screens in the funnel and include multiple-dimension banners featuring graphics and animation, with transparent measurement tools built in,” he said.
In his remarks, the founder of inDrive, Arsen Tomsky, stated that, as a mobility platform, inDrive is diversifying its business with a high-margin stream like Ads, noting that the new line gives it more flexibility to fund affordability at scale.
“Fairness and access have guided every product we’ve built — and inDrive Ads is no different,” said Andries Smit, Chief Growth Business Officer at inDrive. “As our SuperApp grows, we’re creating opportunities for more people and brands to participate on equal terms, using the same principles that make our platform unique,” Tomsky said.
With over 8 billion deals facilitated through our platform and operations across 48 countries, we’re continuing to evolve inDrive into a true SuperApp, one built around fairness, opportunity, and people’s real needs.
