NIVEA’s historic ₦3 billion National Consumer Promotion has officially entered its sixth week, sustaining strong momentum nationwide as fresh winners continue to emerge across Nigeria.
During the Week 6 raffle draw held on Thursday, 12 February, new millionaires were added to the expanding list of beneficiaries. Among the ten lucky consumers for the week are Popoola Roseline from Ibadan and Alhaji Ibrahim from Kaduna, each winning ₦1,000,000. Their victories underscore the scale and transformative impact of the ongoing campaign.
Reacting to her win, Roseline described the experience as surreal.
“I was shocked to my bones. I honestly didn’t see a thing like this coming, because I’ve been seriously worried about how to raise the capital to start my new business,” she said.
For Ibrahim, the prize arrived at the perfect time.
“I’m very happy because this money will help my goat and ram business. You know Ramadan is around the corner?” he shared.
With six successful draws completed, the ₦3 billion promotion has produced over 350,000 winners nationwide. So far, 60 participants have won and redeemed ₦1 million each, 300 winners have received ₦50,000 Jumia shopping vouchers, and approximately 400,000 participants have enjoyed ₦1,000 instant airtime rewards.
Despite these impressive milestones, NIVEA has reiterated that the promotion remains ongoing, with several weeks and major prizes still up for grabs.
Participation is simple:
1. Purchase any NIVEA 400ml Body Lotion variant – Cocoa, Rich Nourishing, Even Glow, Advanced Care, Perfect & Radiant, or Deep
2. Locate the unique code on the pack
3. Scratch and dial 7022code# and follow the prompts
4. Receive ₦1,000 instant airtime and an automatic entry into weekly draws
The “Double the Care, Double the Glow” campaign continues to reward consumers instantly and weekly, building anticipation for the grand finale of the twelve-week promotion. At the end of the campaign, participants will have the chance to win ₦5 million, ₦3 million, ₦2 million, three brand-new SUVs, and ten all-expenses-paid trips to Spain to watch Real Madrid live at the Santiago Bernabéu Stadium, thanks to NIVEA’s global partnership with the iconic football club.
Speaking on the Week 6 milestone and the consistent flow of winners, Fiyin Toyo, Marketing Director for Central, East & West Africa (CEWA) at Beiersdorf, reaffirmed the brand’s commitment:
“Reaching Week 6 with this level of momentum is incredibly rewarding for us. What matters most is that Nigerians are winning every single week, and they are seeing the process unfold transparently in real time. This promotion was designed to genuinely appreciate our consumers at scale, and we are only halfway through. There are still many lives to touch, many rewards to give, and many reasons for Nigerians to participate.”
She further emphasised that every eligible purchase guarantees instant value and multiple chances to win before the promotion concludes.
The ₦3 billion Consumer Promotion is fully approved and regulated by the National Lottery Regulatory Commission (NLRC), Lagos State Lotteries and Gaming Authority (LSLGA), and the Federal Competition and Consumer Protection Commission (FCCPC), ensuring a credible and transparent process.
As the campaign progresses beyond Week 6, NIVEA encourages Nigerians across the country to participate, reminding consumers that the promotion is live, the prizes are real, and winners will emerge every week.
Through this initiative, NIVEA reinforces its leadership in skincare while fulfilling its enduring promise of Double Care, Double Glow, and Double Value for consumers throughout Nigeria.
