Multi-award-winning marketing executive, Samuel Olabode Akinrimisi, has returned to CWAY Group as Group Head of Marketing, signalling a major strategic move to consolidate the company’s brand equity and reinforce its leadership in Nigeria’s competitive FMCG sector.
Akinrimisi, who previously served as Deputy Marketing Director at CWAY, brings extensive experience in building brands, growing markets, and leading high-performing teams across Nigeria’s fast-moving consumer goods landscape. His return underscores the Group’s confidence in leveraging proven internal talent to drive long-term growth.
In his new role, Akinrimisi will lead marketing strategy across CWAY’s portfolio, strengthening consumer engagement and implementing innovative, results-driven campaigns. His career achievements include positions at Eko Supreme Resources Nigeria Limited, HPZ Limited (a PZ Cussons subsidiary), Nagode Industries, Nycil Ltd, and AIMS Asset Management Company. His work has been consistently recognised, earning awards such as Brand Manager of the Year, Top-10 Marketing Managers, and the 2025 Leadership Award in Marketing by MARKETING EDGE.
During his tenure at CWAY as Deputy Marketing Director, Akinrimisi revitalised the company’s marketing system, driving brand visibility and promotional impact, while helping CWAY Food & Beverages secure the ASP Compliance Award in the Food and Beverage category at ARCON’s 2023 Advertising Conference. His return to the Group is expected to leverage this institutional knowledge to accelerate growth and innovation.
Akinrimisi holds a Bachelor of Science in Industrial Chemistry from Adekunle Ajasin University and an MBA in Marketing from the University of Lagos. He is a Fellow of the National Institute of Marketing of Nigeria (NIMN), an Affiliate Member of the Chartered Institute of Marketing (CIM), Treasurer of the Advertisers Association of Nigeria (ADVAN), and represents ADVAN at ARCON’s Advertising Standards Panel (ASP).
Industry observers note that Akinrimisi’s strategic insight, deep sector experience, and track record of award-winning brand leadership position him to make a transformative impact in his new role, strengthening CWAY’s market position and enhancing brand performance across Nigeria.
