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Airtel Tackles Plastic Pollution with Market Clean-up Initiative

Airtel Nigeria wrapped up its 2025 World Environment Week campaign by organizing clean-up drives across six states, focusing on addressing plastic pollution under the theme ‘Ending Plastic Pollution.’

The campaign, branded UnPlasticAfrica, saw participation from Airtel employees, market communities, community leaders and government partners, culminating in a market clean-up at the Elegushi Model Market, Jakande, Lekki, Lagos.

Ecobarter Company, a social enterprise committed to advancing circular economy practices, supported the campaign.

In a bid to promote environmental sustainability and support Lagos State’s ban on single-use plastic, Airtel distributed waste-sorting bins, parasols, and reusable tote bags with UnPlasticAfrica messaging to market traders and their customers.

The gesture was part of a broader effort to sensitise the public on responsible waste disposal and behavioural change.

Speaking on behalf of Airtel Nigeria CEO Dinesh Balsingh at the clean-up exercise, Femi Adeniran, Director of Corporate Communications & CSR, Airtel Nigeria, discussed the importance of community participation in safeguarding the environment and commended the market leadership for their openness and commitment to such impactful initiatives.

Adeniran said, “True environmental care starts with action: keeping our gutters and surroundings clean and ensuring that plastic waste never finds its way into our canals and waterways. The Elegushi market community has shown remarkable leadership by welcoming this initiative, and we are proud to have partnered with them to make a tangible difference as we commemorate World Environment Day 2025.”

In addition, he said, “We believe that this effort will spark a ripple effect, inspiring communities across the nation to take bold steps towards a cleaner, healthier Nigeria.”

To show appreciation on behalf of the President of the Elegushi Model Market traders’ association, Iyaloja Simbiat Ronke Lawal, the secretary of the trade association, Elizabeth Afolabi, conveyed the group’s appreciation to the volunteers and Airtel Nigeria as an organisation.

She commended the company for the clean-up initiative, which she noted would leave a positive impact on the market.

She said, “We want to thank Airtel Nigeria and all the volunteers for coming to our market to help clean and support us. This has really helped us and made our market a better place. We are incredibly happy and promise to sustain what you have started here today.”

Airtel Nigeria’s World Environment Week campaign kicked off on the 4th of June with a seminar for employees led by Mr. Balsingh, and continued with clean-up drives at Bodija Market in Oyo State, Oba Market in Benin City (Edo State), Wuse Market in Abuja, Artisan Market in Enugu State, Yankaba Market in Kano State, and Elegushi Model Market in Jakande, Lagos.

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