Beiersdorf Nigeria has launched its NIVEA UV Face Sunscreen at Beach Day with Nivea in Lagos that brought together skincare lovers, media personalities, health experts, and influencers.
Participants at the event experienced the brand’s latest innovation, crafted specifically for African skin and lifestyles. The launch event offered guests a blend of education and entertainment, with sun-safe skincare activations, soothing seaside breezes, and dance performances, among others.
Speaking at the unveiling, Fiyin Toyo, Marketing Director for Central, East, and West Africa at Beiersdorf NIVEA, emphasised the urgent need for sun protection among Nigerians.
“Nigeria is hot, and we’re exposed to the sun every single day. We’ve been seeing the statistics – more and more black people are diagnosed with skin cancer, melanoma, and so on,” Toyo noted.
“The reason for this is that we don’t protect our skin. At Beiersdorf, we care about our consumers, partners, and the general public.
So, to demonstrate this care, we’ve launched a product that protects them from the adverse effects of the sun.”
She added that the NIVEA UV Face Sunscreen was developed with the active Nigerian in mind. “While sunscreen is for everybody, our focus is males and females between 25–45 years old who go out there to work, in the office, doing sports, and every other activity that exposes them to the sun.
“You need sunscreen. If you don’t use it, you can get sunburn and hyperpigmentation, and that means your skin isn’t going to be even. Sunscreen helps your skin prevent premature aging. This sunscreen can be worn under makeup, so it’s perfect. It’s also very affordable in the market,” she stated.
Wilson Okpani, the Pharmacist and Medical Manager for Beiersdorf NIVEA, CEWA, also highlighted the medical implications of sun exposure and the importance of daily protection.
“Sunscreen actually protects against sunrays, which are responsible for causing sunburn or darkening of the skin called hyperpigmentation. Darkening of the skin is the major reason why many people resort to bleaching,” said Okpani. “Even if you’re indoors, the sun’s rays can impact your skin negatively. You should use sunscreen.”
He noted that while sunscreen is safe for the general public, caution should be observed for pregnant women due to limited available data on sensitivity during pregnancy.
