CWAY Food & Beverages has launched an exciting new version of its popular Boxi Glucose Drink, now enhanced with essential vitamins to provide an even healthier energy boost. The rebranded product is fortified with Vitamins B3, B6, and B12, making it Nigeria’s only glucose drink with these added nutrients.
Designed for active individuals, athletes, busy professionals, students seeking quick mental alertness, and anyone in need of a safe, fast energy source without caffeine, the revamped Boxi promises to power your day with instant energy and vital nutrients.
Rohit Prakash, CWAY’s Marketing Director, expressed enthusiasm about the update: “We’re thrilled to introduce a refreshed look and an improved formula. Boxi Glucose Drink is here to energize your day while supporting your active lifestyle.”
Funso Elubeku, Assistant General Manager, shared the company’s vision: “Our goal is to make Boxi the most preferred glucose drink in Nigeria by increasing its availability and visibility both on and off trade channels, supported by attractive trade deals.”
The rebrand signifies CWAY’s commitment to innovation and healthy living, positioning Boxi as the go-to beverage for Nigeria’s dynamic, health-conscious population. “This is more than just a drink; it’s your partner in powering through busy days,” added Adam Olaleye, Brand and Marketing Manager.
On digital platforms, Odinaka George, Digital Marketing Manager, highlighted CWAY’s plans to engage consumers online: “Follow us on social media to experience the Boxi brand, participate in upcoming activities, and stand a chance to win exciting prizes—all while enjoying your favorite glucose drink.”
Available now across stores nationwide, the new-look Boxi Glucose Drink is ready to fuel your day with instant energy and essential vitamins.
