The executive council of the African Table Tennis Federation (ATTF) has signed a Memorandum of Understanding (MoU) with Ethiopian Airlines to become the official airline partner of the continental body.
This partnership came few days after the newly appointed executives assumed their offices, signifying the drive to engage the corporate sector.
During the official ceremony held at the Ethiopian Airlines Headquarters in Addis Ababa, the ATTF president, Wahid Enitan Oshodi who led the delegation, described the partnership as the right direction to elevate the sport in Africa, appreciating the airline’s management for its support during the 2024 ITTF Africa Senior Championships, which was held at the Ethiopian Sports Academy in Addis Ababa.
“We do not take this for granted, and that is why we want to extend our partnership with the Pride of Africa. As a continental federation, we aim to become one of the leading sports in Africa and have decided to collaborate with the world’s leading airline by entering into this important partnership.
“We recognize the strength of the airline as a member of the Global Star Alliance, and for us at ATTF, we want to be identified with you. We hope and believe this will be a beneficial relationship for both parties,” Oshodi said.
The General Manager, Ethiopia Airlines, Nigeria, Firiehiwot Mekonnen, expressed contentment in the partnership, assuring the firm’s support by offering attractive packages during major events for the continental body.
“We are thrilled to collaborate with ATTF as the Official Airline Partner of the continental body. Ethiopian Airlines is Africa’s largest airline, committed to transporting thousands of people to more than 137 destinations worldwide. Our partnership with ATTF not only strengthens our connection with Africa but also aligns perfectly with our vision of fostering unity and celebrating excellence.
“As the Pride of Africa, we are committed to youth development through sports, and table tennis being a global sport, we are excited to support ATTF in its vision,” she said.
The President of the Ethiopia Table Tennis Federation (ETTF), Tesfaye Bizane, described the MOU as a promising start for the new ATTF executive, hoping more partnerships form corporate bodies in a bid to enhance sport.
