FrieslandCampina WAMCO Nigeria PLC has unveiled its new product, Peak Dairy Creamer, reaffirming its commitment to innovation and producing quality products aimed at meeting consumers’ needs.
Moronke Adisa-Abayomi, Senior Brand Manager at FrieslandCampina WAMCO Nigeria PLC, said the new product is pocket-friendly and targets Nigeria’s dairy needs.
Adisa-Abayomi said, “Peak Dairy Creamer represents our commitment to innovation and quality, meeting our consumers’ needs while considering their budget. Whether you are starting your day with morning tea or enjoying an afternoon coffee break, Peak Dairy Creamer transforms every sip into a moment of goodness.”
Adisa-Abayomi added that the newly launched product is made from high-quality skimmed milk, saying that Peak Dairy Creamer delivers a perfect blend with no lumps, is tasty for tea, and is good for coffee.
She explained, “What makes this product different from others is the inclusion of dairy, which provides more protein intake, and non-dairy creamers, thus making the Peak Dairy Creamer fit into our purpose of nourishing Nigerians with quality dairy nutrition while strengthening our portfolio with a more accessible offering to Nigerians. Crafted from carefully selected skimmed milk and milk solids to deliver superior good taste and nutrition, Peak Dairy Creamer is a good source of calcium and vitamins A & D and comes in a single-serve convenient packaging size suitable for individual use.”
Adisa-Abayomi noted, “From April to June 2025, we rolled out consumer experiential activities across 28 regions, reaching over 14,000 Nigerians through wet sampling of the new Peak Dairy Creamer. The campaign tagged ‘Taste the Goodness’ boosted brand awareness, encouraged trial, and generated demand for the newly launched Peak Dairy Creamer. The campaign was integrated with in-store shopper activations in general trade and key secondary towns, and it introduced the new product to the wider Peak Family. Consumers had the opportunity to experience the taste firsthand and purchase it for consumption with families. Peak Dairy Creamer will be available at major retail outlets nationwide.”
Peak Dairy Creamer was introduced into the Nigerian market in January 2025 to meet a rising demand for affordable dairy products amidst soaring inflation.
