Jumia is spearheading a bold vision to transform retail in Nigeria, shifting from a period of economic resilience to one characterised by expansion and digital acceleration. As macroeconomic conditions stabilise and consumer confidence grows, the company is positioning itself to harness renewed spending momentum and integrate e-commerce more seamlessly into daily life.
With a focus on accessibility, infrastructure, and customer-centric innovation, Jumia is evolving from an online marketplace into a trusted, everyday retail destination. Its rallying cry, “Just Jumia It,” encapsulates a broader ambition to make digital commerce intuitive, habitual, and a catalyst for inclusive economic growth.
Through ongoing investments in technology, logistics, and customer experience, Jumia is building a scalable marketplace designed to make shopping more accessible, reliable, and convenient for millions of Nigerians. Recent performance figures highlight this trajectory, with strong year-on-year growth in Gross Merchandise Value (GMV) and order volumes signalling increasing adoption across the country.
Temidayo Ojo, Chief Executive Officer of Jumia Nigeria, noted that the current moment is not merely about recovery but marks the beginning of lasting behavioural change. “We’re seeing confidence return, and confidence translates into spending,” he said. “More importantly, it translates into habit. Our focus is on making e-commerce a normal, trusted part of everyday living.”
Operational efficiency and infrastructure expansion remain central to this vision. Continued investments in fulfilment centres, last-mile delivery networks, and digital tools are enabling faster deliveries, better pricing transparency, and wider national coverage, while fostering economic opportunities for SMEs, logistics partners, and sales agents across the ecosystem.
Simultaneously, Jumia is strengthening local engagement through community-based sales networks that connect digital commerce with offline consumers. This approach helps bridge access gaps and build trust in online transactions. By combining a locally grounded approach with the global standards of its parent company, Jumia Technologies AG, the platform ensures it remains both internationally aligned and locally relevant.
