Knorr has demonstrated the ability to deliver good vibes paired with, nutritious food, a reputation upheld by the nationwide release of Red Circle.
Following its successful flavorr infusion at the exclusive Lagos premiere on May 31st, the brand escalated its presence for the official rollout on June 6th. Knorr subsequently commanded attention at Silverbird Galleria Ikeja and Filmhouse Surulere, infusing these locations with vibrant flavor, engaging fun, and notably delicious jollof.
Red Circle, directed by Akay Mason and produced by Nora Awolowo and Abdul Tijani-Ahmed, lived up to the hype. The film’s gripping storyline—centered around power, ambition, and corruption in modern-day Lagos—held audiences spellbound. With a powerhouse cast including Folu Storms, Timini Egbuson, Tobi Bakre, Lateef Adedimeji, Omowunmi Dada, Mike Afolarin, and Debo ‘Mr Macaroni’, the cinemas saw impressive turnout and plenty of excitement.
But it wasn’t just about the movie. Knorr made sure the atmosphere was alive with energy—complete with a bustling food station, photo ops galore, and surprise appearances from cast members that had fans beaming.
Moviegoers were treated to a pack of Jollof rice with every ticket, bringing an ultimate combination of a plot twist and good Jollof rice that hits just right.
Knorr was observed to be not merely serving food, but creating memorable experiences. It was about the joy of nourishing the body with meals that feel good and do good — which is exactly what Knorr’s Eat for Good message is all about.
