Knorr, a seasoning firm in Nigeria, has kickstarted a new campaign in partnership with popular content creators to promote joyful and confidence-driven home cooking among Nigerians.
The campaign is aimed at repositioning Knorr not just as a flavour enhancer but as a “kitchen wingman” that supports and inspires people to cook without the pressure of perfection. The brand says the goal is to help more Nigerians embrace cooking as a fun, rewarding part of everyday life.
Actors, chefs, and influencers w a part of the campaign, such as Tobi Bakre, Taymesan, Anu Bakre, Kaylah Oniwo, Linda Ejiofor-Suleiman, Nancy Umeh, Chef Derin, Chef Cupid, Chef Roux, Chef T (Diary of a Kitchen Lover), Chef Zeelicious, Chef Fregz, Dr. Robert, Inidima Okojie, Chef Amaka, Chef Dee, Ibrahim Suleiman, and Daniel Ochuko.
These individuals will be sharing simple recipes, kitchen tips, and relatable cooking moments to encourage people to discover their cooking potential.
Speaking during the Knorr Content Creators Gig, organised to onboard the new collaborators, Damilola Dania, Foods Demand Creation Lead, Unilever Nigeria Plc said, “At Knorr, we believe cooking shouldn’t feel complicated or intimidating,” she said. “We want every Nigerian to know that their next tasty meal is just within reach and that Knorr will always be their trusted kitchen wingman. That is why we’re working with everyday creators—our kitchen co-wingmen and co-wingwomen—to share real recipes, easy hacks, and true moments that help people cook with more joy and confidence.”
The campaign is about changing how people perceive cooking.
