Lafarge Africa Plc has introduced a new thematic campaign titled “Beyond Buildings.” The initiative aims to showcase the company’s significant impact and contributions to Nigeria’s infrastructural growth.
The campaign was officially launched by Group Managing Director/Chief Executive Officer, Lolu Alade-Akinyemi, on Monday, December 8, 2025, in Lagos.
Alade-Akinyemi emphasized that the campaign underscores how Lafarge, through innovative and sustainable building solutions, continues to influence Nigeria’s social and economic development. He highlighted that the company has played a vital role in constructing iconic structures such as bridges, stadiums, hospitals, roads, and more, ultimately supporting the nation’s overall progress.
“For over six decades, beyond the manufacturing of building solutions, we have partnered in building the very foundation of Nigeria’s infrastructural development and its future. With our innovative solutions, we have made a significant contribution to our nation’s progress by providing essential building materials for numerous landmark projects. This also extends to the expansion of our production capacity nationwide, creating jobs and livelihoods, bringing development to communities, and introducing innovative products to meet the ever-evolving construction needs of Nigeria,” he said.
He described the campaign as a celebration of strength, innovation, history, shared success, and progress, recalling the company’s humble beginnings in 1960 when its first factory commenced operations.
“The Beyond Buildings campaign is the story of our vision, which is to be the leading building solutions company, driving innovation and operational excellence to create a greener planet and enable national progress. It shifts the narrative from our products to the profound impact we make on human lives. Our materials transform into national landmarks, powering jobs, livelihoods, and development across every state,” he added.
The “Beyond Buildings” campaign emphasizes Lafarge’s consistent role as a steadfast partner in Nigeria’s infrastructure development, which underpins the country’s socio-economic growth.
“We are celebrating our enduring legacy and committing to a new era of sustainable and innovative growth. This campaign empowers us to tell that story with confidence and clarity,” he stated.
He explained that the campaign seeks to reinforce Lafarge’s position at the core of Nigeria’s construction industry since independence, evidenced by its extensive footprint in infrastructure development nationwide.
“However, our contribution is not merely about building solutions including cement, mortar, plaster of Paris and readymix concrete. It’s about the shared future and the national development we actively enable,” he said.
Onimowo further noted that the campaign aims to shift focus beyond physical structures, shining a light on the socio-economic impact the company facilitates.
“Our campaign highlights the immense progress built on the concrete of trust since 1960. Our materials are integral to iconic landmarks like the National Theatre, 1st and 2nd Niger Bridges, Third Mainland Bridge, Lekki-Ikoyi Link Bridge, the National Assembly Complex, and countless other national, commercial, academic, and residential structures nationwide,” he added.
The event was attended by distinguished stakeholders from the building and construction sector, along with representatives from arts, culture, media, and entertainment industries. Among the esteemed guests were veteran Nollywood actor Richard Mofe-Damijo (RMD) and Nollywood actress Kate Henshaw.
