Lipton, a well-known tea brand, has launched a campaign that celebrates Nigeria’s long-standing tea culture and the joy of spending time with loved ones while sipping warm tea. The “Tea So Good You’ll Want to Share” campaign aims to remind people that tea frequently brings friends and family together.
BrandSpur news brand reports that he brand claims that the purpose is to honour the delight of spending time with loved ones over tea.
The campaign features influencers like Cook with Aluks, Schnookums, Pensandi, and Diary of a Kitchen Lover (Chef T), who share their own tea moments and inspire others to follow suit. Additionally, the initiative includes an online activity that invites tea enthusiasts to share videos of themselves drinking tea with friends or family. Every submission is eligible for a giveaway, and the winners will get unexpected gift boxes.
The campaign is about sharing special tea moments, according to Mimi Edokpolo, Brand Manager for the company. She revealed: “This campaign isn’t just about tea; it’s about the moments that tea makes possible. From the first sip at dawn to late-night gist with friends, these are the conversations and connections that truly matter.”
However, it is pertinent to know that Lipton’s campaign aims to remind Nigerians that drinking tea together is about more than just enjoying the beverage; it’s also about slowing down and strengthening relationships.
