Lush Hair, a Nigerian hair brand, has transformed a small roadside salon into a modern beauty space through its new CSR project called “Pink My Salon.”
The first beneficiary of the initiative is Aunty Rita, a local hair stylist who was brought to Lush Hair’s attention by their brand ambassador and comedian, Real Warri Pikin.
Real Warri Pikin shared how Aunty Rita had been her childhood stylist and asked for support to renovate her shop, touched by her story, the Lush Hair team decided to renovate the salon and equip Aunty Rita with the knowledge and skills to run a successful salon business.
Vivian Obiano, Lush Hair Marketing Manager, said, “At Lush Hair, we believe in empowering women to be the best versions of themselves. That’s why we were happy to help Aunty Rita and others like her.”
Through the Lush Hair Professional School, Aunty Rita went through a special crash course where she learned the basics of hair styling. She was also trained on how to use social media to promote her business and attract more customers. The school also offers free training sessions from time to time as a way to give back to the community.
The Pink My Salon initiative is not just a one-time project. Lush Hair says it plans to help more women in different communities to build and grow their salon businesses.
Obiano added, “We believe that by giving back to society, we’re helping build a stronger and more stable economy. I still can’t believe this is my shop,” said Aunty Rita. “I used to dream of having a proper salon, but Lush Hair has made that dream come true. I’m so grateful for the training and support. Now I know how to grow my business and take better care of my customers.”
Through this initiative, Lush Hair continues to show its commitment to supporting women, building businesses, and creating brighter futures in the beauty industry.
