Maltina, a malt drink, has introduced new 25cl and 50cl PET bottle sizes as part of a bold Back-to-School campaign themed “Nourishment Fit for You.”
Sarah Agha, Marketing Director of Nigerian Breweries Plc, speaking at the launch, stressed that the back-to-school tour is targeted to reach one million students nationwide. She described it as continuing a legacy of impact that also lives in initiatives like the Maltina Teacher of the Year.
Agha said, “For over 49 years, Maltina has been more than just a drink. It has been about sharing happiness, building moments, and fueling togetherness across generations. Now, as we enter our Golden Jubilee year, we are not only celebrating where we have come from but also deepening our promise for the future. Because happiness alone is not enough — it must also be nourished. That is the spirit behind our renewed focus: Nourishment Fit for You. We understand that every Nigeria’s life is unique, so we’ve made Maltina more accessible in pack sizes that fit every lifestyle: 25cl, 33cl, and 50cl PET bottles. Each one delivers true nourishment, and beyond innovation on shelves, we are expanding nourishment into communities.”
Elohor Olumide-Awe, Portfolio Manager, Non-Alcoholic Drinks, Nigerian Breweries Plc, highlighted the firm’s commitment to meeting consumer needs while driving meaningful impact.
She said, “With the new 25cl and 50cl PET bottles, Maltina is stepping into that moment with solutions that fit. The 25cl provides children with the nourishment they need to excel in school, while the 50cl offers families and young people more of the Maltina they love. In furtherance of our commitment to impact, this school season, we will nourish one million students across Nigeria, ensuring they start the term energised and motivated to succeed because nourishment is not a moment but a journey, and every child deserves the energy to learn and succeed.”
