The Nigerian Bottling Company (NBC) Ltd., makers of Coca-Cola beverages and a member of the Coca-Cola Hellenic Bottling Company (CCHBC), has unveiled Plazma Biscuit, one of Europe’s most beloved and enduring snack brands, into the Nigerian market — marking a bold line extension for the company and a vote of confidence in the country’s economic potential.
The introduction of Plazma represents NBC’s first major foray into Nigeria’s competitive snack food sector, expanding its long-established beverage legacy into a new consumer category. It’s also a strategic collaboration between Bambi, a leading European confectionery company, the Coca-Cola HBC Group, NBC, and a trusted local manufacturing partner — bringing together decades of heritage, taste innovation, and local expertise.
Described as a wholesome, creamy biscuit made with carefully selected ingredients, Plazma has been a household name in Europe for over half a century. With its arrival in Nigeria, NBC aims to deliver that same combination of nostalgia, nutrition, and enjoyment to a new generation of consumers.
The official launch, held in Lagos, was marked by a symbolic moment when Goran Sladić, Managing Director of NBC, sold the first carton of Plazma biscuits — a gesture that underscored both the excitement and the significance of the brand’s debut.
“Plazma is more than a biscuit — it’s a symbol of trust, quality, and connection that has united families for generations,” said Sladić. “Bringing it to Nigeria reflects our confidence in this market and our enduring belief in its people and potential. After more than 70 years in Nigeria, we’re proud to deepen that relationship through innovation that goes beyond refreshment.”
For NBC, the move aligns with its long-term growth strategy and commitment to supporting local manufacturing, job creation, and community development. By leveraging its distribution strength and brand equity, the company is positioning Plazma not just as a snack, but as an everyday indulgence that fits seamlessly into the lifestyle of Nigerian consumers.
As the snack food sector continues to grow on the back of shifting consumption patterns and youthful demographics, NBC’s entry with a heritage brand like Plazma is both timely and strategic — a move that reinforces its evolution from a beverage powerhouse into a diversified consumer goods leader.
