Peak Milk has launched a nationwide Ramadan initiative aimed at deepening community ties and promoting the spirit of sharing as Muslim faithful across Nigeria observe the holy month.
The dairy brand, produced by FrieslandCampina WAMCO Nigeria Plc, said the campaign is designed to align with the core values of Ramadan, including compassion, reflection, unity and nourishment. Through a mix of on-ground engagements and experiential activations, Peak Milk is positioning itself as an active participant in the season of fasting and generosity.
Brandspur Brand News understands that the Ramadan drive features mosque engagements, in-store interactions and special outreach programmes targeted at families and worshippers in key cities. The brand said these activities are intended to create meaningful moments around Iftar while reinforcing the importance of wholesome nutrition during the fasting period.
A major highlight of the campaign is the “Journey To Iftar” bus activation, which will run throughout Ramadan in Lagos. Under the initiative, a branded Peak Milk bus will pick up fasting Muslims at selected locations, offering them a brief but engaging ride that leads to a communal Iftar experience at a calm and welcoming venue.
Participants are treated to nourishing meals, interactive conversations and a surprise appearance by a celebrity guest who joins them to break the fast, creating a shared moment of celebration and connection. The company said the experience is designed to reflect the togetherness that defines Ramadan.
Speaking on the initiative, Omolara Banjoko, Marketing Manager for Peak Milk, said the brand views Ramadan as more than a marketing opportunity. She noted that Peak Milk’s focus is on supporting consumers spiritually and emotionally while providing nourishment that fits into their daily routines during the fasting season.
She added that by engaging worshippers in mosques, connecting with families at retail points and delivering memorable experiences like the Journey To Iftar activation, the brand is staying close to its Muslim consumers throughout their Ramadan journey.
Also commenting, Moni Kassim, Senior Brand Manager for Peak Milk, said the campaign reflects the company’s commitment to genuine community engagement. According to her, sharing meals at Iftar tables, supporting charitable causes and creating shopper-focused experiences are central to the brand’s promise of being present in consumers’ everyday lives.
Peak Milk said the Ramadan activations reinforce its long-standing relationship with Nigerian families, as the brand continues to combine nutrition with acts of generosity during one of the country’s most significant religious seasons.
