Quickteller, the flagship digital payments and lifestyle platform from Interswitch, has launched a bold new television brand campaign that celebrates the energy, resilience, and action-driven mindset of today’s African consumer.
Rooted in a simple yet powerful truth—that payments should be a seamless part of everyday life—this new campaign breathes life into the spirit of the Quickteller customer: decisive, driven, and constantly moving forward.
Themed around the rallying cry “Run It!”, the new Quickteller TV commercial is a tribute to the modern African go-getter. It captures everyday moments where ambition meets action—where bills are paid instantly, airtime is topped up within seconds, transfers and other financial transactions are completed effortlessly, and opportunities are seized without delay. At every touchpoint, Quickteller stands as the invisible but essential enabler, powering intuitive transactions at the speed of thought!
“At Interswitch, we have always believed that payments should not slow people down; they should keep pace with their ambition,” said Cherry Eromosele, Executive Vice-President for Marketing & Communications at Interswitch Group. “Quickteller was built for a generation that does not sit back and wait for life to happen. They make things happen. This campaign is a celebration of that mindset and a reaffirmation of our commitment to delivering seamless, reliable, and accessible digital payment experiences,” she added.
According to Tomi Ogunlesi, Divisional Head for Brands, Communications, Content & CSR at Interswitch Group, “For years, Quickteller has served as a trusted digital payments platform, enabling millions of users across Africa to transact effortlessly across multiple channels—from mobile and web to USSD and agent networks. The new campaign reinforces the brand’s role as a reliable financial companion for individuals and businesses navigating an increasingly fast-paced digital economy.”
He further explained that “Through vibrant storytelling, dynamic visuals, culturally resonant narratives, and quite essentially, a deliberately curated music bed that rhythmically captures the goal-getting philosophy of our contemporary target market, the television commercial and its associated integrated campaign demonstrate how Quickteller naturally fits into the rhythm of daily life—empowering our customers to move confidently, transact intuitively, and stay in control.”
Interswitch states that the campaign will be rolled out across major television networks, supported by a comprehensive integrated marketing push spanning digital, radio, outdoor, and social media platforms.
As Africa’s digital economy continues its rapid expansion, Quickteller remains dedicated to simplifying payments, enhancing convenience, and supporting the aspirations of millions who choose to “Run it!” every day.
