Rite Foods Limited, Nigeria’s leading food and beverage company, commemorated this year’s International Youth Day (IYD) under the theme “Local Youth Actions for the SDGs and Beyond,” reaffirming its dedication to youth development. As a brand committed to fostering Nigeria’s vibrant youth, Rite Foods actively champions initiatives that nurture talent, encourage innovation, and promote excellence among young Nigerians.
Recognizing the crucial role young people play in translating the United Nations Sustainable Development Goals (SDGs) into tangible local impact, Rite Foods leveraged this occasion to reinforce its support for youth empowerment both within its operations and across the country. The company continues to invest in capacity-building programs that enhance productivity, inspire creativity, and contribute to Nigeria’s socio-economic progress.
Speaking on the significance of youth involvement, Managing Director and CEO Seleem Adegunwa emphasized that embedding young Nigerians into community-driven actions is key to achieving the SDGs. He highlighted some of Rite Foods’ youth-focused initiatives, including the Ijebu Heritage Half Marathon, automotive youth engagement events like Fanfaro and TOR’Q Autofest, and the company’s ongoing sponsorship of Nigerian Idol through five seasons—platforms that foster mentorship, exposure, and opportunities for young talents.
“These programs do more than entertain; they empower young Nigerians with valuable skills, mentorship, and life-changing experiences,” Adegunwa stated. “They align perfectly with the spirit of International Youth Day by recognizing youth as drivers of innovation, societal progress, and positive transformation.”
Rite Foods, a recipient of the ‘Food Company of the Year 2024’ award at the Independent Media Awards, continues to inspire Nigerians with its diverse product offerings. Its portfolio includes 13 Bigi Carbonated Soft Drink variants, Bigi Premium Drinking Water, Sosa Fruit Drink (in five flavors), the iconic Fearless Energy Drink, and popular snacks like Rite Spicy Beef and Bigi Beef Sausage Rolls—all produced with advanced technology and a commitment to quality.
