Samsung is deepening its artificial intelligence strategy with the planned integration of Perplexity into Galaxy AI, marking a significant shift towards a multi-agent AI ecosystem on its smartphones. The move will allow Galaxy S26 users to access Perplexity directly through voice commands, alongside existing assistants already available on Samsung devices.
Under the new setup, users will be able to activate Perplexity by saying “hey, Plex,” enabling quick access to information and contextual assistance without opening a separate app. Unlike a basic search shortcut, the AI agent will be embedded at the system level, giving it deeper access to core phone functions and applications.
Brandspur Brand News reports that Perplexity’s integration will allow it to interact with Samsung’s native apps, including Notes, Clock, Gallery, Calendar, and Reminders. Samsung also confirmed that the AI assistant will support select third-party applications, although specific partners are yet to be disclosed. This system-level access positions Perplexity as a functional digital assistant rather than a standalone chatbot.
Samsung’s approach reflects its belief that users will increasingly rely on multiple AI agents for different tasks, depending on their strengths. By opening up Galaxy AI to support several agents at the operating system level, the company aims to give users greater control over how they interact with their devices, rather than locking them into a single assistant.
Industry observers say the strategy could help Samsung differentiate its smartphones from competitors that rely on tightly controlled AI ecosystems. Allowing users to choose which AI agent sits at the centre of their phone experience could appeal to consumers who already show strong preferences for specific AI tools.
More details are expected at Samsung’s upcoming Unpacked event, scheduled for later this month, where the company is expected to outline its broader vision for Galaxy AI and the future of multi-agent artificial intelligence on mobile devices. The announcement is likely to shed further light on how Samsung plans to position Galaxy AI as a flexible, user-driven platform in an increasingly competitive AI smartphone market.
