Spotify is encouraging Nigerian users to look inward and embrace their feelings with the launch of “Find Your Mood,” a new initiative that celebrates the everyday emotions and moments that shape our identities—paired with the music that helps us navigate them.
At its core, Find Your Mood underscores a simple yet profound truth: music is more than just sound; it’s an emotion. Whether it’s the peaceful quiet of early mornings, the frustration of Lagos traffic, or the joy of weekend hangouts, Spotify offers personalized, mood-based playlists designed to resonate, uplift, and accompany each emotional state. From the calming tones of the Calm Mix to the motivating energy of Focus Mix or the uplifting vibes of Good Vibes Mix, Spotify aims to provide the perfect soundtrack for how users feel at any moment.
“With Find Your Mood, we’re illustrating how Spotify extends beyond just streaming—it becomes a vital part of our listeners’ emotional journeys,” explains Sithabile Kachisa, Spotify’s Head of Marketing for Sub-Saharan Africa. “Our goal is to make every playlist feel like it’s made just for you, because it is. We believe music has the power to meet people where they are and guide them toward where they want to be.”
The campaign’s highlight is a compelling Hero Film that spotlights the emotional experiences of young Nigerian creatives, capturing their moments of success, setbacks, and breakthroughs. Throughout their stories, Spotify’s mood-centric playlists serve as both a guide and a source of comfort, illustrating music’s role as an emotional anchor. Filmed in familiar Nigerian settings, the video underscores music’s importance beyond background noise—showcasing it as a deeply personal and powerful force.
Ultimately, Find Your Mood is more than just a marketing campaign; it’s a reflection of how Spotify enriches the ways people live, feel, and connect—with themselves, their communities, and the music that truly speaks to them. Because when music is a feeling, Spotify is where you find your mood.
