SquirrelPR, Africa’s first dedicated PR management platform, has announced a strategic partnership with Syncthesis Innovation Hub, a prominent ecosystem enabler and communications facilitator, to enhance the visibility, credibility, and growth of Web3 startups across the continent.
This collaboration aims to equip African Web3 startups with SquirrelPR’s cutting-edge PR and media relations tools, helping them gain recognition and build trust. Meanwhile, Syncthesis will continue to strengthen its role as a key ecosystem connector, supporting startups with storytelling and strategic communications. Together, the organizations will provide structured, affordable, and impactful PR support tailored to Africa’s dynamic Web3 environment.
A flagship initiative of this partnership is the Web3 PR Accelerator, where Syncthesis will select promising startups to receive discounted access to SquirrelPR’s tools, alongside mentorship and PR guidance. The collaboration will also host webinars, masterclasses, and media spotlight sessions—designed to empower founders with essential communication skills and thought leadership opportunities.
James Ezechukwu, Co-founder of SquirrelPR, commented: “Our goal is to bridge innovation with visibility. African Web3 startups are creating revolutionary solutions, but they often struggle with telling their stories. This partnership allows us to ensure these startups are not only building great products but also being heard, trusted, and celebrated. Together, we’re fostering an ecosystem where visibility accelerates growth.”
The alliance will also introduce PR Clinics at Web3 events, organize startup media spotlights, and co-sponsor initiatives that amplify startup voices across both mainstream and niche channels. Leveraging Syncthesis’s extensive network, participating startups will gain access to vital resources for scaling their reputation and market reach.
Boluwatife Ogunsina of Syncthesis remarked: “Our mission is to help startups thrive through strategic positioning and ecosystem support. Partnering with SquirrelPR enhances our ability to deliver top-tier PR tools and mentorship, driving trust, adoption, and positioning Africa as a pivotal player in the global Web3 economy.”
This partnership is set to redefine how African Web3 startups engage with media, investors, and the wider ecosystem—ensuring that innovation is paired with increased visibility, credibility, and growth opportunities.
