Stitches Africa, bespoke and ready-to-wear African fashion brand, has unveiled its mobile app, an AI-powered e-commerce platform, in Lagos to promote African fashion globally.
According to Mr Franklyn Peters, Co-founder of the company, the platform connects African designers and tailors with customers around the world, providing visibility and access to new markets. Peters said the innovation would particularly benefit millions of Africans in the diaspora seeking authentic, custom-made African wear.
He noted that the launch reflected the growing global demand for African fashion, adding that users could access the platform via www.stitchesafrica.com to experience the continent’s best craftsmanship.
Peters said, “Through its AI-driven body measurement technology, customers can now generate accurate digital measurements for perfectly tailored fits from anywhere in the world.”
According to him, the platform offers a seamless shopping experience for bespoke and ready-to-wear items produced by verified African designers. He added that the app also helps designers earn in foreign currency and access potential funding through partnerships.
Stitches Africa also announced a 50 million United States dollar financing programme to support market expansion, merchant production financing, logistics development, and product portfolio growth.
Joy Oikeh, Head of Marketing, Stitches Africa, said the financing is being led by JF Advisory Group, with Cedrus Trustees Ltd serving as custodian and transaction trustee. She said the investment would enable Stitches Africa to scale its operations across international markets while providing financing and support to designers and fashion entrepreneurs within its ecosystem.
Ntishorkara Monkom, Head of Legal, Stitches Africa, said the initiative represents “the future of African fashion commerce, one that empowers creators, strengthens value chains, and connects African creativity to global markets.”
She said the financing also reflected investor confidence in Stitches Africa’s business model and the growth potential of the African fashion industry.
