Tag, an emerging deodorant brand, has reaffirmed its commitment to promoting luxurious, premium yet affordable lifestyle through diverse partnerships, and campus-wide activation at the recent Society of Nigerian Theatre Artists (SONTA) 38th International Conference and 39th AGM at Lagos State University, main campus, Ojo town.
The Tag brand, by Imperio International Limited, represents freshness, luxury, and affordability, offering products that appeal to the senses of today’s savvy consumers. Available in six unique variants and long-lasting for up to 48 hours, Tag reflects Imperio’s diverse portfolio, which includes perfumes, fragrances, skincare, and deodorants.
Roseline Abaraonye, the Marketing Director at Imperio International Limited, speaking at the activation, said that though the deodorant brand is fairly new in the market is rising and coming up strongly. She also said that there is a Tag deodorant for every consumer. She said, “All the consumers need to do is to tag it on and keep moving for an all-day freshness.”
Abaraonye speaking on the key reason for the campus-wide activation, she said, “Because this is an environment where we have young people, Tag being a vibrant young brand, we believe the brand fits with the community, that’s why we are strongly promoting the young community.”
Speaking about the partnership with the ongoing conference, she said, “The programme is organized by the performing arts group of Nigerian Universities, and it’s a convergence of various universities. If you understand performing arts, you’ll know it is something that’s very lively and active. Those who are involved in it lead an active lifestyle, and that’s what Tag is. Tag here to encourage this active lifestyle and give the artists assurance of freshness from start to finish because our brand actually gives a 48-hour cover. The artists remain fresh from morning when they climb on stage till evening when they get down because of the deodorant Tag. Tag is here to support their all-day freshness.”
In addition, she said that Tag is following the five-day programme throughout the week. Her words, “Tomorrow we will be here with the team, Friday, which is the last day of the event. The peak of the event will be at the beach. Tag will be everywhere, encouraging the active lifestyle of the artists while they lounge and run around on the beach to get all the fresh air and freshness. Tag is there, tagging along.”
According to her, Imperio is generally known to make high, premium and quality products at an affordable price. Abaraonye said, “So we offer affordable luxury. If you want affordable luxury, the stables of Imprio are where to look. We have Tag, which is also a wonderful deodorant and is only in roll-on form for now. The brand is in six variants, offering all the freshness that we have.”
