Watermark & Victoria takes center Stage with Grand Prix at the 2025 EXMAN Award with 9 major wins, the agency reaffirms its position as a new creative force in experiential marketing. It was a landmark night at the 2025 Experiential Marketers Association of Nigeria (EXMAN) Awards as Watermark and Victoria swept the stage with nine trophies, including the prestigious Grand Prix, the top honour of the night.
The event, held on Friday, 18 July at the Balmoral Convention Centre in Lagos, brought together Nigeria’s leading experiential marketing professionals under the theme “Building Bridges, Strengthening Bonds”. Over 100 entries were judged by a panel of industry veterans, but it was Watermark & Victoria’s exceptional campaigns that garnered the loudest applause.
Among their accolades were awards for Best Consumer Activation, Best B2B Event, Best Trade Activation, and Best Use of Technology, thanks to innovative work created for clients such as Jameson, Martell, Nivea, and NBC.
“These awards affirm our belief that purposeful storytelling can foster meaningful, lasting connections between brands and their audiences,” said Victoria Adewunmi, CEO of Watermark & Victoria. “We are dedicated to working closely with our clients to transform cultural insights into bold concepts that reflect each brand’s unique story.”
More Than an Agency — A Movement in Progress
What truly distinguishes Watermark & Victoria isn’t just the number of awards, but their approach to thinking and creating. At a time when much of the industry remains focused on metrics and mechanical activations, Watermark & Victoria harnesses the power of culture to craft compelling stories that strengthen the bonds between brands and the people they serve.
From brand immersions to cultural activations, the agency designs campaigns not as isolated events but as cultural moments that foster authentic connections between brands and consumers. Their work delivers tangible business results with lasting impact, embedding brands into the fabric of culture from concept development through to execution and bringing each brand’s unique story vividly to life.
“At the outset of every project, our mission is clear,” the CEO continued. “We aim to create work that exists within culture — not just within a campaign calendar.”
By blending technology, experience design, and dynamic storytelling, Watermark & Victoria creates brand experiences that not only excite audiences but also convert them into loyal advocates. Their approach leaves a lasting impression, crafting cultural moments that resonate long after the event ends.
As the agency continues to push boundaries, one thing is certain: Watermark & Victoria is here to redefine what is possible in experiential marketing for global brands seeking genuine connections with local consumers and subcultures.
